Custom Reports Builder
Turning 9 trillion data points into actionable insights for commercial fleet managers.
- In-depth interviews
- Concept testing
- Usability testing
Projects
Case studies spanning B2B SaaS, IoT, AI, and more.
AI Vehicle Camera
Foundational research for a new vehicle safety and monitoring solution.
- Ethnographic fieldwork
- MaxDiff survey
- Product analytics
Interactive personas
Consumer and employer-admin personas for internal product teams—interactive journeys, AI gems, and discovery research.
- Journey mapping
- Synthetic persona development
- Stakeholder workshops
Message Center (password protected)
Research showed the portal's most-clicked feature wasn't helping users take action. The insights I uncovered turned a low-priority refresh into a product-critical redesign.
- Intercept survey
- Concept testing
- Stakeholder interviews