Projects

Case studies spanning B2B SaaS, IoT, AI, and more.

Custom Reports Builder

Turning 9 trillion data points into actionable insights for commercial fleet managers.

• In-depth interviews
• Concept testing
• Usability testing

AI Vehicle Camera

Foundational research for a new vehicle safety and monitoring solution.

• Ethnographic fieldwork
• MaxDiff survey
• Product analytics

Interactive personas

Consumer and employer-admin personas for internal product teams—interactive journeys, AI gems, and discovery research.

• Figma prototyping
• AI gem development
• Stakeholder workshops